Local SEO for every kind of local business

What every local business has in common

Whatever you do, the same moment decides your business: someone nearby needs you, searches or asks an AI assistant, and calls one of the first names they see. The work is always about being one of those names and being the one they pick.

What changes from industry to industry is what people type, how urgent it is, how much each customer is worth, how carefully they compare, and who you are up against on the map. The pages below explain how we approach each one. If yours is not listed, we very likely work with it already, so get your free Maps audit and ask.

How the work changes by trade

• Emergency trades, such as plumbers, heating engineers, electricians and locksmiths. People ring the first good option and decide in minutes. Ranking near the caller, being open when they search and answering the phone matter most.
• Planned jobs, such as roofers, builders and painters and decorators. People compare, read reviews closely and look at photos of past work. A full profile, detailed reviews and real project photos win the call.
• Seasonal trades, such as heating engineers in winter, landscapers and tree surgeons in spring and summer, and pest control when the weather turns. The work is about being in place before the rush, so you are already near the top when the searches start.
• Cleaning trades, such as carpet cleaners, window cleaners and gutter cleaning. Much of the work repeats, so each new customer found on Google is worth far more than one job. Reviews from neighbours and a profile that shows the result matter most.
• Trades with a wide area. Many trades cover a whole county. Most rank well near home and fade out a few miles away, so the job is to reach the towns you already drive to.

What we look at first, whatever your trade

1. Your main category. Picking the wrong one is one of the most common reasons a good trade does not show up. See the best Google categories for trades.
2. Your services. Every job you want more of should be listed by name on your profile.
3. Your reviews. How many, how recent, and whether they mention the work and the towns.
4. Who is beating you. The businesses in the top three where you want to win, and why Google prefers them today.

Whether you work with us or not

Each page below includes practical steps you can take yourself. If you would rather hand it over, the free Maps audit shows you where you stand across your area first, so you can decide with real numbers in front of you.

For the bigger picture, see SEO for trades and home service businesses.

Home services

• RoofingWin the storm calls and the replacement jobs before your competitors do.
• Heating engineersWin the breakdown calls in winter and the boiler installs all year.
• PlumbingBe the plumber people call when water is going where it should not.
• ElectricalWin the urgent repairs and the rewires, consumer units and EV chargers.
• BuildersWin the extensions and renovations, and the repair work that leads to them.
• Painters and decoratorsMore quote requests for the jobs you want most.
• Landscapers and gardenersFill your route with recurring clients and win the bigger projects.
• Tree surgeonsStorm calls, removals and the trimming work in between.
• LocksmithsWin the lockout call in the first few seconds.
• Pest controlWin the call when the pests show up, then keep the customer.
• Kitchen fittersGet found by people planning their new kitchen.
• Driveways and pavingWin the big jobs people research before they ring.
• Carpet cleanersTurn searches into booked cleans, all year round.
• Window cleanersMore homes on your round, street by street.
• Gutter cleaningBe the first call when the gutters overflow.